Counter Culture

Editorial and Poster design for Counter Culture, an exhibition exploring the evolution of subcultures across fashion, music, and digital spaces. Inspired by movements that challenge norms and cross borders, the visual identity centers on bold typography, photocopy textures, and fluorescent yellow to reflect the urgency, grit, and energy of cultural rebellion. Photocopy effects echo the raw, DIY spirit of underground scenes, while yellow signals disruption, visibility, and momentum—embodying the spirit of communities that never stand still in the pursuit of change.